UXer Elaine Wong | Love Behavioral Analytics.Lead Digital Product Design.

Oddup Insight - Developed a data-driven platform providing startups with market transparency through unique metrics like Oddup Score, View & Benchmark valuation for investment decisions.
Oddup Investment Dashboard - Designed a monitoring tool to evaluate startup investment performance and returns with benchmark valuations.
Oddup Index - Established cap-weighted indexes tracking the top global startups based on Benchmark Valuation, offering investment professionals a comprehensive outlook of the global startup market.
Oddup Ecosystem - Analyzed 20,000+ startups, 10,000+ investors, and 200+ sectors across 34+ major startup hubs in North America, Europe, the UK, and Asia, showcasing Oddup's global presence.

C-Suite Strategic Alignment: Worked directly with the Australian CEO to translate high-level business visions into actionable product roadmaps, ensuring design initiatives met global investor expectations and aggressive growth KPIs.
Multi-National Team Orchestration: Recruited and built a high-performing design team from the ground up, providing direct mentorship to cultivate a culture of user-centric innovation and technical excellence.
Cross-Border Collaboration: Managed seamless integration between the Hong Kong headquarters and the development/marketing hubs in India, San Francisco, utilizing Agile methodologies to maintain high team velocity across different time zones.

Data-Visualisation Excellence: Led the UX strategy for the "Oddup Score" and complex investment dashboards, transforming fragmented startup data into intuitive, persuasive UI for global investors.
Full-Lifecycle Governance: Bridged the gap between the marketing team's acquisition goals and the engineering team's technical constraints, ensuring a frictionless user journey from the "First Screen" to long-term retention.
Operational Transparency: Implemented Jira and Confluence as the primary communication bridge between India and HK, ensuring 100% transparency in design documentation and sprint progress.

The Innovation